Generative Engine Optimisation

Generative Engine Optimisation (GEO) is also known as Answer Engine Optimisation (AEO) or Generative Search Optimisation (GSO).

GEO is a doorway to your website content being shown when people search AI products such as ChatGPT, Gemini, Perplexity or Google’s AI Summaries for answers.

Unlike traditional SEO, where keywords and links are optimised to climb Google searches, GEO is about rendering your content readable, authoritative, and simple for AI to read and reference.

Good GEO content is generally structured with bullet points, subheadings, and concise summaries so AI can pick up on and relay your points easily.

At Mind The AI Gap, we help you create content suitable for this new generation.

Want to learn more? Contact us today for an initial chat.