More and more people now skip the list of links in a search engine results page and simply ask AI. They use tools like ChatGPT, Google’s AI Overviews and AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude. If your business isn’t part of those answers, you’re invisible to a growing share of your audience.
AI Search Visibility is the practice of making sure your organisation gets found, trusted and cited by these tools. You may also have seen it called Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) or LLM Optimisation. The labels vary, but the goal is the same.
Imagine a school business manager asks ChatGPT, “Which coach operators offer school transport in the West Midlands?” Or an events organiser asks Perplexity, “Who can provide rail replacement or large group coach hire near Manchester?”
The AI will give a short answer and name a handful of operators. If your company isn’t one of them, that enquiry goes to a competitor, and you’ll never know it happened.
SEO focuses on ranking pages in search results. AI search visibility focuses on being the source an AI chooses to quote, summarise or recommend. Strong SEO is still the foundation, but AI tools also look for:
We help bus, coach and rail businesses understand how AI tools currently describe them. We then create and refine content so you’re more likely to be recommended when it matters.
We’ll ask the leading AI tools the questions your customers are asking. Then we’ll show you where you appear, where your competitors appear instead, and the practical steps to close the gap.
Contact us today to book your AI Visibility Check.